A Microsite is a one-page website that promotes a single product or service. You can run independent promotions outside of your main site & then refer customers to your main website. Alternatively, if you dont already have a webbsite, you can use this as your online brochure.
The Microsite can be a complete solution, including a domain name, web hosting, and web design, and no hidden extras to worry about.
Microsites & Newsletters
Enhance your newsletters. Distributed by email alone, newsletters have a very short life span, less than any other type of publication. A basic email newsletter has a shelf life of probably 30secs - 3 mins.
Compatiblity. Many subscribers can only see a plain text version or their email. Breathe new life to that email by linking your readers immediately to the HTML-formatted, full-color version of the newsletter. Let your readers have the opportunity to experience the full force of your branding and formatted content.
A bookmarked brand. If your microsite is being used to brand a particular product in your company, you will be able to encourage your readers to bookmark the site so they come back and visit often to get the most up-to-date information.
Making the most out of visitors. It's natural when people find articles of interest that they want to share them with their fellow workers & friends. When they pass your newsletter around, you'll recieve new visitors and subscribers with high interest levels.